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Tips for writing your company description


The description of your company’s products and services forms the basis of your impact assessment.It is up to you how much detail you provide, but be sure toinclude all the products and services offered by your company for sale. We usually recommend at least one paragraph, but the more detail you provide, the more detailed and accurate our reports can be. You should briefly cover: 

 

  • What you do, ie. what goods and services you produce

  • How you do it, in terms of production and operations. You can highlight any production practices you use that might improve your positive impact, or mitigate negative ones. 

  • Who you provide your products and services to too. You can highlight if you reach any underserved communities. 

 

The information you provide in the description is used solely for the purposes of generating your impact assessment. Is not disclosed in your report, and we do no not share it with any third-parties without your permission. 

 

Do’s:

  • Please provide your description in English

  • Provide a description of each product or service currently provided by your company

  • When in doubt, over-explain

  • Use clear, simple language that does not include acronyms or abbreviations so that it can be accurately interpreted by our algorithm 

 

Don’ts:

  • Don’t worry about needing specific metrics, like metric tonnes of carbon or kilograms  of waste. We don’t need them! 

  • As the description is not visible in your report, don’t worry about making it “pitch perfect.” It should be simple and easy to understand.

 

Example (short):

Provide this level of detail if you want a good estimation of impact, but don’t have time to write a long description. Provide a summary of your business and list your goods and services. 

 

OrganicMilk is a small-scale organic oat milk company. It provides a range of plant-based dairy products made from oats for sale to the public. We offer oat milk, oat-based frozen desserts, ice-creams, and yogurts; and ready-to-go drinks in a variety of flavours. 

 

Example (longer):

Provide this level of detail if you want the report to capture all your products and services, big and small, to generate more specific recommendations on how to increase your impact or minimise risk. 

 

OrganicMilk is a small-scale, organic oat milk company and certified B Corporation. It provides a range of plant-based dairy products made from oats sourced from We buy our raw oats and ingredients from smallholder farmers in Malta, 50% of which are women-owned or co-owned. 

 

We offer five main product lines: oat milk, oat-based frozen desserts, oat-based ice-creams, and yogurts; and ready-to-go drinks in a variety of flavours. We supply our products to large-scale grocery stores as well as smaller retailers, and we run our own online store for people to buy our products directly. All of our product lines are organic, pesticide-free, and use eco-friendly farming techniques to minimise our carbon footprint. All products come in fully compostable containers to reduce our impact on the environment.  

 

This example is of a relatively simple company - larger or more complicated companies will have longer descriptions to ensure all their products and services are well captured.

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What is an activity? 

 

In Vested Impact, an "activity" refers to a product, service, or an action your business undertakes to make your products and services operate. This lets us get into the details that determine your impact. For example, your service might be literacy training. If you deliver the training online rather than in person, this affects the impact your training has on goals like preventing climate change. Similarly, if you use sustainable and fair-trade farming practices, it affects the impact of your products, and will get captured in your activities.  We do not, however, assess how your business operates. For example, we do not look at things like the percentage of women on your board or labour standards. This is because we are assessing the impact of your products and services, not of your business. These details are important, but get captured by other ESG metrics.

 

There isn’t always a clear delineation between these different types of activities. We regularly review our methodology, and also welcome feedback from our client companies if they think a new activity needs to be added.

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